A series of sticker illustrations for use on KEEN Footwear’s 2019 store displays.
Working with the LA creative agency Alldayeveryday I helped translate the “Rated One Star” campaign to a variety of formats including wall wraps, metro take over, billboards, and bus shelters.
Huntsmen & Hounds is a niche clothing and accessory brand inspired by horseback riding, the environment, and antique equestrian style. I helped the owner and friend create a fun promotional Zine that digs into the history of riding, while showcasing the product and mood of H&H.
Live Monumental is a campaign by KEEN with the aim to designate 5 beautiful and unique natural areas around the United states as national monuments. A bright yellow caravan set out from Portland, OR, to Washington D.C. to promote the cause and gain signatures along the way. Swag items including hats, badges, and stickers were created to encompase the optimism of antique travel stamps and WPA posters simplified with a refreshing modern twist of stylishness. I was lucky enough to join the traveling yellow submarine on a week-long leg of the ever-moving trip.
Art Direction: Michael Minter, Jeff Samaripa, Margret Brown
Citizen Keen is a collection of shoes inspired by the world traveler who has a raw authentic style. He is a motorcycle rider, a worn-in jacket, and an honest love affair with the open road. With this in mind I was tasked to create a logo system to bring this idea to life taking cues from band posters, heavily used military crates, and visual details found on the shoe.
Creative Direction: Jeff Samaripa, Michael Minter, Margret Brown
KEEN had been using the same packaging for many years and it needed a facelift. Incorporating a more minimal and modern feel the new package uses less material, less ink and is 100% recyclable. :)
For a collection of KEEN shoes inspired by the Portland, Oregon urban dwelling woman. We aimed to subtly mimic the form of the bridge while maintain simplicity to let the attention lie on the the product materials and photography.
Art Direction: Jeff Samaripa, Michael Minter, Margret Brown
Based on a bird's eye view of Portland these insoles were designed to reflect the artistry found in the "Bridge City" of Portland, OR. Taking inspiration from sketchbooks, blueprints, and process work, this pattern was created to reflect just that...and add a little surprise to the everyday shoe slip-on experience.
Art Direction: Jeff Samaripa, Michael Minter, Margret Brown, Johanna Koeberle
For the sales team of Chrome Industries I was tasked to update an existing app to fit the look and feel of the Chrome brand. The main function of the app is to organize all sales information, product specifications, and brand videos into one mobilized location.
An Imaginary Camp at Burning Man. Camp Convoy's purpose is to act as guides for people who are attending Burning Man for their first time.
To highlight the American Built products that KEEN has to offer, we created a visual language to reflect Portland's integrity of craft in a clean and sturdy aesthetic. Hand-done headlines were also created as secondary storytelling elements.
Art Direction | Michael Minter, Margret Brown
Part of an open-ended Instagram challenge with MoMa to create 1 piece of art everyday for 100 days. I focused on creating 100 unique patterns.
For the 2014 release of KEEN's unusual yet innovative casual shoe the UNEEK. I was asked to design a booklet/poster to introduce the product, the inventive process and evolution behind how it was created. The main concept was to tell a story when unfolded. Ultimately we decided to focus closely on the curves and patterns of it's interwoven strings and closeups of other key parts of the shoe.