OUTSIDE / IN: An Exploration into the Pigmentation of Plants takes readers on a captivating journey into the unseen world of plant coloration. Inspired by the groundbreaking research of botanist David Lee, the book delves into the intricate structures of petals and leaves sourced from Miami’s Tropical Botanic Garden. These vibrant specimens reveal the sophisticated ways plants absorb and reflect light, harnessing it as an energy source and visual signal essential for survival. From ancient rituals to the vibrant palettes of classical painters and today’s horticultural innovations, plant color has profoundly shaped human history and culture, weaving its influence across disciplines and eras.

Produced in collaboration with The Center for Subtropical Affairs, Make_Good_Design, Miami Botan, and Fairchild Tropical Gardens, OUTSIDE / IN showcases vivid microscopic images captured by Jack D. Hahn and color swatches named by Amanda Keeley. Designed by Brett Oliveri, with inspiration drawn from the iconic work of landscape architect Roberto Burle Marx, the book is both a scientific exploration and an artistic homage. With contributions by Casey Zap and Daniel Perlin, this beautifully crafted publication invites readers to marvel at the hidden complexities of nature while celebrating Miami’s tropical sanctuary—a last wild heart teeming with life and light. Special thanks to Oggetti for making this project possible.

Published by EXILE Projects

December 2024

Edition of 100

76 pages, offset

7” x 9.5” x .25”

MAKING MIAMI: The Story of an Art Community was released during Miami Art Week in the Design District in coordination with an exhibition, a permanent digital archive, and a series of talks. Curated by Katerina Llanes, edited by Amanda Keeley, and published by EXILE Books and Jayaram, the book is comprised of over 60+ conversations, images, and ephemera from influential artists, curators, collectors, gallerists, musicians, and writers, each telling their story of how a compendium of dynamic creative forces transformed Miami.

Daylight Botanicals is a fictional skincare brand rooted in simplicity, ritual, and the quiet power of natural ingredients. Its signature treatment blend combines dandelion, ashwagandha, oat milk, and deep vetiver to create a formula that gently nourishes, hydrates, and restores the skin’s natural glow.

Designed as both a product and an experience, the brand draws inspiration from soft morning light and daily renewal—where skincare becomes a moment of calm. Daylight Botanicals emphasizes purity, balance, and intentional care, offering a grounded, modern approach to everyday skin health.

Working closely with Studio Shell an Architecture firm based in Miami, FL. I adapted their existing brand to create a clean yet modular site to showcase their beautiful designs, architectural drawings and brief look into their creative process.

View the website here: www.studio-shell.com

Working with the LA creative agency Alldayeveryday I helped translate the “Rated One Star” campaign to a variety of formats including wall wraps, metro take over, billboards, and bus shelters.

Working with Doubleday & Cartwright I created a series of pitch decks to help visualize and explain how collaborations between Motown and various companies could come to life in 2021.

Illustration and Design for Redbull Music Fest Valentines Day special. Alongside the digital versions, physical posters were then put up all over LA to promote the event.

A series of sticker illustrations for use on KEEN Footwear’s 2019 store displays.

For the release of KEEN's unusual yet innovative casual shoe the UNEEK. I was asked to design a booklet/poster to introduce the product, the inventive process and evolution behind how it was created. The main concept was to tell a story when unfolded. Ultimately we decided to focus closely on the curves and patterns of it's interwoven strings and closeups of other key parts of the shoe. 

Citizen Keen is a collection of shoes inspired by the world traveler who has a raw authentic style. I was tasked to create a logo system to bring this idea to life taking cues from band posters, heavily used military crates, and visual details found on the shoe. 

Huntsmen & Hounds is a niche clothing and accessory brand inspired by horseback riding, the environment, and antique equestrian style. I helped create a fun promotional Zine that digs into the history of riding, while showcasing the product and mood of H&H.

Live Monumental is a campaign by KEEN with the aim to designate 5 beautiful and unique natural areas around the United states as national monuments. A bright yellow caravan set out from Portland, OR, to Washington D.C. to promote the cause and gain signatures along the way. Swag items including hats, badges, and stickers were created to encompase the optimism of antique travel stamps and WPA posters simplified with a refreshing modern twist of stylishness. I was lucky enough to join the traveling yellow submarine on a week-long leg of the ever-moving trip. 

Art Direction: Michael Minter, Jeff Samaripa, Margret Brown

KEEN had been using the same packaging for many years and it needed a facelift. Incorporating a more minimal and modern feel the new package uses less material, less ink and is 100% recyclable. :)

For a collection of KEEN shoes inspired by the Portland, Oregon urban dwelling woman. We aimed to subtly mimic the form of the bridge while maintain simplicity to let the attention lie on the the product materials and photography.

 Art Direction: Jeff Samaripa, Michael Minter, Margret Brown

For the sales team of Chrome Industries I was tasked to update an existing app to fit the look and feel of the Chrome brand. The main function of the app is to organize all sales information, product specifications, and brand videos into one mobilized location. 

Based on a bird's eye view of Portland these insoles were designed to reflect the artistry found in the "Bridge City" of Portland, OR. Taking inspiration from sketchbooks, blueprints, and process work, this pattern was created to reflect just that...and add a little surprise to the everyday shoe slip-on experience.

 Art Direction: Jeff Samaripa, Michael Minter, Margret Brown, Johanna Koeberle

An Imaginary Camp at Burning Man. Camp Convoy's purpose is to act as guides for people who are attending Burning Man for their first time.