Live Monumental is a campaign by KEEN with the aim to designate 5 beautiful and unique natural areas around the United states as national monuments. A bright yellow caravan set out from Portland, OR, to Washington D.C. to promote the cause and gain signatures along the way. Swag items including hats, badges, and stickers were created to encompase the optimism of antique travel stamps and WPA posters simplified with a refreshing modern twist of stylishness. I was lucky enough to join the traveling yellow submarine on a week-long leg of the ever-moving trip.
Art Direction: Michael Minter, Jeff Samaripa, Margret Brown